Breadcrumbs Privacy Policy

We (“Breadcrumbs,” “we," “us," “our") know that you, our users (“you," “your”) care about how your personal information is used and shared, and we take your privacy seriously. This privacy policy describes how Breadcrumbs collects and uses the personal information you provide on our Website: and our app. Please read the following to learn more about our Privacy Policy. By using our Website or App in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy and you hereby consent that we will collect, use, and share your information in the following ways.

What does this privacy policy cover?

This Privacy Policy covers our treatment of personally identifiable information (“Personal Information") that we gather when you are accessing or using our Website or our App. This policy does not apply to the practices of companies that we do not own or control, do business with, or to individuals that we do not employ or manage.

We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register for the Services . No one under age 13 may provide any personal information to us or on the Services.

What information does Breadcrumbs collect?

We gather various types of Personal Information from our users, as explained more fully below. We may use this Personal Information to personalize your app experience, to contact you, to analyze how our users use our app and website, and as otherwise set forth in this Privacy Policy. We may share certain types of Personal Information with third parties (described in this Section and in the Section below). We collect the following types of information:

A. Information You Provide to Us:

Your Personal Information: We receive and store any information you knowingly provide to us. For example, when you login to our app using Facebook, we get Personal Information such as your name, email address, picture etc. You can choose not to provide us with certain information but then you may not be able to register with us or to take advantage of some of our features. We may anonymize your Personal Information so that you cannot be individually identified, and provide that information to our partners.

B. Location Information

Breadcrumbs is a location based app, so in order to give you the best experience, the app needs to know your location. The app uses your mobile device’s ‘background location’ to help you visualize everywhere you have been and to send you notifications of saved gems nearby. This information is stored on our servers to make sure it is always accessible across devices. We may anonymize this information and use it to run analytics, customizations etc.

You can switch off location tracking to limit the app from using your location continuously but this will mean you will not be able to keep track of your location history.

C. Information Collected Automatically:

We use third-party analytics tools, specifically Google Analytics and Google Firebase and Google’s Fabric to help us measure traffic and usage trends for the App and the website. These tools collect information sent by your device or the App, including the screens you visit, and other information that assists us in improving the App and Website. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User

You may be able to change the preferences on your browser or mobile device to prevent or limit the collection of this information, but this may prevent you from taking advantage of some of our Website's or App’s features. If you click on a link to a third party website, such third party may also transmit cookies to you.

D. E-mail and Other Communications:

We may contact you, by email or other means; for example, we may communicate with you about new releases of our app, feedback requests regarding your usage, new features etc. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by sending us an email at

Will Breadcrumbs share any of the personal information it receives?

We neither rent nor sell your Personal Information in personally identifiable form to anyone. We only share such Personal Information in personally identifiable form with third parties as described below.

A. Trusted Third Parties:

We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide the Services to you. Unless we tell you differently, such third parties do not have any right to use the Personal Information we share with them beyond what is necessary to assist us. This includes third party companies and individuals employed by us to facilitate our Services, including the provision of maintenance services, database management, Web analytics and general improvement of the Services.

B. Business Transfers:

We may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that is transferred. Also, if we (or substantially all of our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information would be one of the assets transferred to or acquired by a third party. You will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal


C. Protection of Breadcrumbs and Others:

We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with law or a court order; or protect the rights, property, or safety of Breadcrumbs, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. We also may be required to disclose an individual’s Personal Information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

D. With Your Consent:

Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.

How is data about me stored?

Being a startup, we do not have our own servers. We store and retrieve all user data on Google’s Firebase platform. This platform stores data in Google’s geographically distributed data centers.

Is Information About Me Secure?

Although we take appropriate measures to safeguard against unauthorized

disclosures of personally identifiable information, we cannot guarantee that personally identifiable information in our possession will never be disclosed in a manner that is inconsistent with this Privacy Policy. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time. We otherwise store all of our information, including your IP address information, using industry-standard techniques. We do not guarantee or warrant that such techniques will prevent unauthorized access to information about you that we store, Personal Information or otherwise.

How can I access/ update or delete my data?

We will retain your information for as long as needed to provide you services. You may request to download, update or delete your information by contacting us at

Can this Privacy Policy change?

We may amend this Privacy Policy from time to time.

Questions or concerns

If you have questions or complaints regarding our privacy policy or practices, please contact us at